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Tips for Selling Homes in the Winter Time in Silicon Valley!

Posted by Eric & Janelle Boyenga on Wednesday, September 28th, 2016 at 7:57pm.


Here are a few tips from the Boyenga Team for selling during the winter time.

#1- If possible have photographs of the home during spring bloom or different times of year when there is more color.  In the

#2 - Stay away from religion specific staging/decorations, but stacked fresh wood in the fireplace, candles, and fluffy throw blankets can add warmth to a winter ambiance.

#3 - Don't get discouraged.  The open houses and showings will be lighter and days on the market may be longer, but there are less properties to compete against.  

#4 - Winter is party time, so showcase the opportunities for entertaining in the home with an enticing display. Set out stacks of plates and fresh flowers on a dining room buffet or display holiday cookies on cake stands in the kitchen.

#5  Winter showings are often done after dark because of Daylight Savings, so make sure that you or the stager add extra lighting to the rooms so that the house feels warm, bright and inviting, not dark and cold.  

#6  Make a festive impression as potential buyers approach with garlands or boughs and containers of greenery, branches with winter berries and a colorful welcome mat on the front porch or doorstep.  

#7  Know the local football schedules.  In many markets, having an Open House during a "big game" is asking for a slow open house.  Be flexible with timelines and ask your agent to open early or stay open late to avoid competing with a popular local game.    

#8  Hold a virtual Open House using #ChimeRoI CRM, Matterport 3D Tours, Live Chat, Facetime and allow prospective buyer/clients to virtually meet you, ask you questions on the property, the disclosures/inspections etc.

If you have more to add we would love to hear from you.  Follow us @BoyengaTeam 

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